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The ABC’s of Email Marketing
A is for Auto responders An auto response trigger is the criteria that is used to send an automated email. One example could be sending an email on a recipient’s birthday, or sending an email when a...
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Unsubscribing is now easier than ever
There is a new trend in town – there are is a variety of new services designed specifically for one purpose – to let your email subscribers let you go as quickly and easily as possible. These days...
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From the archives…
Automated email which is relevant to the recipient, and timed just right to maximise revenue is the holy grail for the email marketer. But it’s not easy to get right. Everyone does it differently, yet...
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How you can control your deliverability and reputation
You know when you move out of home and suddenly the washing piles up and the dishes don’t get done and the rubbish hasn’t gone out in a while? And you wonder how it got done before? When you live at...
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